Marketing for Manufacturers: Marketing the Aftermarket: Stop Profit Leak After the Sale
Marketing for Manufacturers Webinar Series
Marketing the Aftermarket: Stop Profit Leak After the Sale
Marketing the Aftermarket: Stop Profit Leak After the Sale
Most manufacturers lose money after the sale because parts and service content breaks the customer journey. Shoppers cannot find the right part, fitment knowledge lives in inboxes, superseded SKUs linger, and manuals are out of sync. The result is wrong orders, higher returns, clogged support lines, and lost sales. We'll show marketing teams how to size the leak, where the data breaks down, and which fixes create the fastest lift in average order value and customer lifetime value.
Presenter: Julie Oehme, VP, Sales & Marketing, Aperture Labs and Stephen Peckous, Senior Sales Engineer, Inriver
Julie Oehme leads Sales and Marketing at Aperture Labs, helping manufacturers, distributors, and brands turn digital investments into measurable growth. She brings decades of experience across B2C and B2B, with a focus on customer experience, product data management, and ecommerce. Julie is known for translating complex product data problems into simple plans that lift conversion, reduce returns, and speed time to market.
Stephen Peckous has spent the past 20 years mastering the languages of music, technology, and manufacturing to tell powerful digital product stories. At Hyster-Yale Group, he spent seven years as Product Information Manager, leading an aftermarket transformation and modernizing product data operations. Now a Senior Sales Engineer at Inriver, he translates complex B2B and B2C requirements into actionable, revenue-driving solutions, helping organizations connect their product data, streamline processes, and win in the digital marketplace.
Stephen Peckous has spent the past 20 years mastering the languages of music, technology, and manufacturing to tell powerful digital product stories. At Hyster-Yale Group, he spent seven years as Product Information Manager, leading an aftermarket transformation and modernizing product data operations. Now a Senior Sales Engineer at Inriver, he translates complex B2B and B2C requirements into actionable, revenue-driving solutions, helping organizations connect their product data, streamline processes, and win in the digital marketplace.
About Aperture Labs: Aperture Labs is a digital consultancy that helps manufacturers and brands grow with smart strategy, strong product data, and a scalable digital presence. We believe that digital solutions should solve complex challenges without introducing unnecessary complexity so you can sell more, faster. Learn more at www.aperturelabs.net
Thank you to our webinar sponsor:
As a member of AMFA, CMMA, MDMA or TSMA, you and your employees can attend our webinars at no cost.
Date and Time
Wednesday Jan 21, 2026
11:00 AM - 12:00 PM CST
Location
Zoom Webinar
Fees/Admission
FREE. Please register to attend. A Zoom code will be sent in the registration confirmation email.
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Contact Information
800.654.5773
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