Webinar Series: Marketing for Manufacturers 11am on the 3rd Wednesday of the month
Session 14: Digital Trends
Our marketing presentation will focus on new digital trends and how manufacturers can leverage them with:
The inclusion of Image Extensions to Google ad campaigns and how this works
Pre-Rolls – best practices in leveraging video content and the advantages for adding pre-rolls to campaign strategies
Target CPA’s as a part of your bid strategy type from maximizing conversions to targeting conversions
Alternatives to 3rd Party Cookies (because of Google’s changes to phase these out) we will provide examples of how Manufacturers can exploit first-party data and tools that Google now offers to support personalization and targeting.
Biography for Liz Diedrich, CEO – Diedrich RPM Liz Diedrich has over 20 years experience as an entrepreneur and business leader. Through her career, she has developed and led businesses in strategic planning, sales, marketing and research. Liz has a reputation for generating innovative strategies that create competitive leverage and increased sales and revenue.
She started her first company while still in college at age 20, where she invented and manufactured a product, which was sold to Tupperware. She has lived in Germany where she taught drafting and engineering and advertising related courses for the United States Armed Forces for three institutions: The University of Maryland, Central Texas College and City Colleges of Chicago. She founded a marketing business in 1994 Diedrich RPM (Research Propelled Marketing). She continues to develop and lead marketing strategies for her clients. Part of the company’s success lies in the comprehensive research she brings to her clients, which helps drive creative vision, on-the-ground execution and ultimately measurable results and enhanced ROI. Her team has conducted quantitative studies in more than 1000 geographic markets that targeted more than 4 million consumers and business decision-makers. Diedrich RPM has also performed focus groups across the country.
July 2013 Liz initiated another venture with the inception of Destiny Cruises, LLC which operated out of Gull Lake Minnesota and acted as Co-President in this operation. She sold this business to Cragun’s Resort 12/31/18.
Liz is active on multiple boards for public, non-profit and private companies – currently is a director with The Tri-State Manufacturing Association, served two terms on the Minnesota Chamber of Commerce Board and was previously the Chair for Eden Prairie Chamber of Commerce, she served as a Director for Scholarship America, and on the business advisory boards of Anchor Bank, MOM’s, and MNSCU.
Mike Fogg, VP of Business Development – Diedrich RPM Mike combines over 15 years of sales experience with a creative eye and ear that makes him the perfect leader to guide DRPM’s burgeoning business development. Mike isn’t just sales, he isn’t just marketing, and he isn’t just product management. He happens to be all of the above, and he leverages that experience to be a guiding hand in creating, negotiating, and maintaining partnerships with DRPM clients.
With a wide breadth of diverse industry knowledge, Mike’s versatility and work ethic combined with his fantastic eye for what works make him an invaluable asset for both DRPM and all of our clients.
Mike also specializes in the Ferry and Passenger Vessel service industries. He has onboarded and worked closely with every Ferry and Passenger Vessel client we work with. His extensive knowledge of the industry and market allow for thorough strategic planning and execution.