Marketing for Manufacturers: Content Marketing

Webinar Series: Marketing for Manufacturers
11am on the 3rd Wednesday of the month

Session 1: Content Marketing Tactics to Grow your Manufacturing Business 
 
Is the marketing team at your manufacturing company having trouble growing your business? There are so many challenges we’re all facing right now – canceled trade shows, budget cuts, and remote work – that content marketing can help solve.   

This session is for marketers from manufacturing companies who are looking to promote and grow their business. In relation to the COVID-19 crisis, these are marketers who know that they must keep moving forward in order to set themselves up for success in the future. Marketing teams, big or small, can benefit from the use of the tactics we will share throughout this session.  You’ll come away from this session with a solid plan of how the four media types can drive your manufacturing business, generate leads and boost revenue. We’ll also provide examples of how other manufacturing companies successfully use content marketing.  
 
Marketers in the manufacturing industry should attend this webinar to:  

• Learn new tactics to add to your content marketing strategy  
• Be inspired by different ways other companies are promoting their brand 
• Get a better sense on how each layer of the PESO model works with each other for a holistic plan  
• Set up their company for future success 

You will leave the session with a comprehensive understanding of each part of the PESO model. You will bring home tactics that you can use on your own to promote and grow your manufacturing business. All attendees will also receive a free eBook to help you them get started. “The Content Marketing Operating System eBook” will help you deploy a successful content marketing program from the ground up. 


Presenter: Scott Severson, President of Brandpoint

Scott Severson has always enjoyed telling stories. Now it’s his career. He’s been in digital marketing for over 20 years. He loves how the internet has created an environment where brands can have a direct relationship with their customers, and he’s passionate about helping companies leverage great storytelling and technology to grow their business. Through his career, Scott has had the pleasure of working with a broad array of companies. He’s worked with everyone from small companies with big ideas, to many of the biggest brands in the world. Today, he’s the president of Brandpoint, a leading Content Marketing Agency.